Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

by Shannon
(New York)

A great small business book that is sure to help a home based business owner is called Guerilla Publicity, 2nd Edition: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, and Jill Lublin.

This book is sure to help the home based business owner because it is written in a very straightforward manner. It clearly outlines the steps a business owner needs to take to start making a profit once their business is off and running. Most people will agree that the power of marketing and advertising is of the utmost importance when promoting goods and services.

This book is an easy read which provides tips, warnings, and ideas for business owners looking to improve their sales dollars. Additionally, the book is an excellent start for a home based business owner because oftentimes, the reason to run a business from your home is to keep costs low.

This book is centered around achieving a way for a business to get their name out to the public, have their products recognized, and begin to turnover their marketing efforts into sales dollars for little to no expense.

This book has personally helped me generate some new creative ideas and turn over the page of mediocre marketing, allowing me to gain publicity and put my new event planning business on the map here in New York.

Oftentimes, it takes money to make money, and the authors of this book go a long way toward helping out home based business owners maximize their profits while keeping a watchful eye on their bottom line. --Shannon from New York

Stuart's comment: Thanks Shannon. Guerrila Publicity sounds like a great book for home based business owners. Marketing and advertising is key for any small business and low cost strategies like PR are often overlooked.

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